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The SEO section with meta title, description, social image and indexing controls

SEO — titles, descriptions, preview image and indexing.

Controls how your public pages — sign-in, pricing and your published legal pages — appear in search results and when someone shares a link.
Check the indexing setting. Keeping a panel out of search is a sensible default for a private operation, but it is the wrong default for a business that wants to be found. If you are marketing publicly and getting no search traffic, look here first.
The social preview image does more work than the meta description in WhatsApp-first markets — most of your links will be pasted into chats, not clicked from Google. Use one that carries your logo and reads clearly as a thumbnail.

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Writing them

“Your Brand — Premium design and AI tools” beats “Home”. Around 60 characters before search engines truncate.
Around 155 characters. This is advertising copy, not a summary — it is often the only thing a searcher reads before deciding.
Tool availability changes, and trademark owners do notice. See Branding rules.
Only published legal pages are listed in your sitemap, so search engines are never pointed at a page you have not enabled.