Skip to main content
The Branding screen with display name, logo, colours, support details and live preview

Branding — six fields, with a live preview of the result.

Branding is the highest-value screen in the panel. A handful of fields decide whether your customers see a business or a template.

​
The fields

​
up to 100 characters
Your business name. It replaces GFXToolz everywhere your customers look — the interface, the browser tab, emails and search results.
Shown in the sidebar and on the sign-in page. Use a PNG or SVG with a transparent background so it works in both light and dark mode.
​
image URL
The small browser-tab icon. Use a square mark — a wide wordmark becomes an unreadable smudge at that size.
​
hex colour
Your primary brand colour, used on buttons, links and highlights. Format #7C3AED.
​
hex colour
The variant used in dark mode. A colour that reads well on white often disappears on near-black, so set this rather than leaving it to chance.
​
email
Where customers are told to contact you. It also appears on your generated legal pages.
​
phone number, with country code
Powers the floating chat bubble and the WhatsApp support card.
Both support fields are validated for format only — nothing checks that the mailbox exists or that the WhatsApp number is yours. A wrong number produces a dead chat bubble your customers will press and you will never hear about. Send yourself a test message after saving.

​
Getting the logo right

A logo on a white rectangle looks broken the moment a customer switches to dark mode.
Use the preview’s dark toggle. A dark-navy logo vanishes on a dark sidebar.
Both fields take URLs. If that URL stops working, your logo disappears from your panel. Avoid temporary image hosts and expiring links.

​
What your customers see — and what they don’t

White-labelling covers the panel:
  • The interface carries your name and logo throughout
  • Emails come from your brand and link to your domain
  • Page titles, search results and link previews show your business
  • The panel’s page source carries no GFXToolz references
If GFXToolz appears anywhere in the panel — a heading, an email, a page title — tell us. That is a bug, not intended behaviour.

​
Where our domains can still appear

White-labelling does not extend to the tools themselves, and it cannot. Most tools are reached through shared proxy infrastructure, and many AI tools are self-hosted APIs. So when a customer opens a tool, the address bar — or a network request behind it — can show one of our hosts: This is expected and acceptable. It does not mean your panel is misconfigured, and it is not something we can remove — the tools live on that infrastructure.
If a customer asks, the straightforward answer is that you use a shared tools provider behind the scenes. You are not obliged to name us. What you must not do is claim to be GFXToolz, or imply an official relationship — see Branding rules.
In practice this rarely comes up: customers sign in on your domain, pay you, and get support from you. The proxy host is a technical detail they see only in the address bar of a tool window.

​
Naming yourself

Pick a name you can keep. It goes into your domain, your emails, your legal pages and your customers’ bookmarks. Changing it later means telling every customer.
You must not present your service as being GFXToolz, or imply an official relationship beyond being an independent reseller — see Branding rules.